It doesn’t have to be. At its best, consulting is a great way to clarify your direction before making a significant investment. Or kick-start your in-house team with fresh ideas, and an objective eye.
I offer Discovery consulting, flat-fee Critique packages and Custom consulting.
When you work with a freelance writer, you don’t just call them up and say “go write”. That’s a recipe for disaster.
That’s why I include some Discovery consulting in every copywriting quote.
A thoughtful Discovery session makes sure we get going on the right foot. So that working together is seamless. And so we create exactly what you need.
Before our Discovery session, I’ll ask you for some background materials.
During your session, I might ask you about:
I’ll only ask questions that make sense for you. There may be more or less than above.
Flat-fee Critiques are great when you could use an objective eye on a sales letter, sales package, email campaign, or tehnical document. But want to limit your risk.
Critiques can be helpful for a draft in progress. Or for your existing copy or web site, before you invest big bucks.
We agree on the cost of your Critique up front. Note that when you hire me to do a Critique, I don't do any editing or re-writing.
You will get detailed notes inserted in your (Word or PDF) document that'll five you practical feedback, such as:
You'll have practical suggestions you can run with. No Consultant Speak – I promise.
Want ways to improve an existing sales page or sales letter? I will pour through your copy line-by-line, making comments based on what I know about copywriting and plain language writing. You’ll learn what’s working, what’s not and why. Plus what’s missing. And you’ll get detailed suggestions to consider as you re-vamp or strengthen your sales copy.
Want a plain language review of a technical document? I’ll give you specific ways you can simplify your content, based on the best practices of plain language writing. You’ll get direction on organization and flow, writing style, and information design. You'll learn what sections of the document need work – and which are working well.
Want a fresh eye before you invest big bucks in your web site? I’ll pour through each page, taking on the eyes of you customer. You’ll receive comments and suggestions on your site’s navigation. Plus ideas on how to connect, based on what I know about copy that builds trust. And copy that gets the action you're looking for.
Note: This Critique is for companies who sell directly from their web sites, or who sell a B2B product or service. I don’t comment on your branding strategy, USP, web technology or SEO.
Want a comprehensive assessment of your suite of B2B sales materials? I will inventory your materials, and make detailed comments and recommendations to improve clarity and persuasion. You’ll get recommendations on the organization of your materials, consistency, writing style, what’s working and what’s missing. If you have competitive materials on hand, I can include comments on how you measure up.
Note: I am not an expert in your industry. So I don’t comment on your marketing or branding strategy, product features, USP or technology.
Sometimes, spending a bit on consulting up front can actually be less expensive than hiring a freelance copywriter from the get-go.
And then figuring out half-way through that you’ve headed in the wrong direction.
When you hire me for custom consulting, we’ll set your goals and objectives and agree on a fee for the work.
I can help with your questions that are big picture and laser-focused.
We’ll explore your strengths, weaknesses, opportunities, challenges – and vision. Generate new ideas to help you grow. And help you decide on your logical next steps.
No matter how you choose to work with me, you’ll get practical tips in plain English. Refreshingly free of eye-rolling Consultant Speak.
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