As a pro direct marketer, your copy isn't just something you check off the list. You rely on your copy to eat.
So your copy must connect and convert. But sleazy, hypey copywriting isn’t your style. You prefer copy that’s conversational, spoken like a friend. Meticulously backed up by credible research.
You want to not only sell – but build trust. And speak directly to your best customers’ obvious, and not-so-obvious desires.
I can help you plan, research and craft compelling copy that sells.
Here are a few things that make me a bit different:
I work at home an hour from Toronto, Canada. But I've worked with clients in Canada and the United States. And if you're outside North America, it's not a problem.
About my Dan Kennedy Trained Copywriter designation
Yes, I'm a Dan Kennedy Certified Copywriter for Info-Marketers. But it would be crazy to think that Dan is responsible for my work. To (understandably) protect himself, Dan requires me to prominently publish the following:
The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement
I've been writing for the B2B, financial and insurance industries since the mid-90's. Professional communication consulting since 1999. Freelance since 2006.
So I can quickly sink my teeth into projects in the area of:
Don’t see yourself here? Keep in mind that I’m on the business side. But I'm a curious person, who's always learning. So if you like my style, get in touch.
What's my writing style?
On this site, I write in my own natural, conversational style. But for clients, I write in your voice. We'll figure that out beforehand. And if the writing style you need is way outside what I can do, I'll tell you so you don't waste your time.
Nurturing trust in business relationships is my biggest personal motivator. I’ve been working with some of my clients for almost a decade.
If we work together, you’ll notice small things at first. Me responding quickly. Listening. Being candid. Delivering by deadline. Being honest if I can't do something. Going above and beyond when you need it.
And having some fun along the way, too! How does that sound? Good so far?
Thanks for stopping by. Please check out the rest of my site. I've included lots of details to help you decide if I'm a fit.
Then if you’d like to chat, I’d be delighted to learn more about you and your business.
Connect now on LinkedIn – A sincere invitation to keep in touch. Five seconds – it's done!
Consulting services – I offer reasonably priced, flat-fee Critiques that can give you a fresh eye. Plus custom consulting as well.
Are we a fit? – This is a bit fun, a bit serious. Would we work together well? You tell me...