Direct Marketers

I work with digital and direct marketers who measure results like crazy. And who needs a dependable copywriter who “gets” conversational copywriting - and direct response.

Need a copywriter who gets direct response?

If you're a B2B, financial or insurance direct marketer who wants persuasive sales copy without sleazy hype – I can help.

As a pro direct marketer, your copy isn't just something you check off the list. You rely on your copy to eat.

So your copy must connect and convert. But sleazy, hypey copywriting isn’t your style. You prefer copy that’s conversational, spoken like a friend. Meticulously backed up by credible research.

You want to not only sell – but build trust. And speak directly to your best customers’ obvious, and not-so-obvious desires. Testimonials

How I can help

I can help you plan, research and craft compelling copy that sells.

Here are a few things that make me a bit different:

  • I have 20 years experience as a plain language consultant. So I’m used to unraveling eye-watering technical stuff.
  • I'm an AWAI Verified direct response copywriter. So I also get sales, as well.
  • On a personal note, I've written in the area of spirituality and personal development. Which means writing to connect isn't about memorizing emotional triggers or using the latest “tip or trick” .
  • For me, it's about creating copy that connects because it's real and authentic. This is Extra Sensory Selling is all about. How you attract your best-fit prospects – and turn them into paying customers.
  • Finally, I naturally love to help. Which means I’ll be passionate about selling your product or service! And be committed to getting you results.

My experience at-a-glance

I work at home an hour from Toronto, Canada. But I've worked with clients in Canada and the United States. And if you're outside North America, it's not a problem.

  • MBA from the Rotman School of Management in Toronto, Canada
  • AWAI Verified direct response copywriter
  • Student of AWAI's Secrets of Writing Blockbuster Financial Market Controls
  • Dan Kennedy Certified Copywriter for Information Marketers
  • Plain language consultant since 1999 (unraveling Monster documents for Mere Mortals)
  • B2B, financial, insurance specialty. The technical stuff.

About my Dan Kennedy Trained Copywriter designation

Yes, I'm a Dan Kennedy Certified Copywriter for Info-Marketers. But it would be crazy to think that Dan is responsible for my work. To (understandably) protect himself, Dan requires me to prominently publish the following:

The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement

Industries I’m familiar with

I've been writing for the B2B, financial and insurance industries since the mid-90's. Professional communication consulting since 1999. Freelance since 2006.

So I can quickly sink my teeth into projects in the area of:

  • Professional services
  • Financial newsletters
  • Financial planning and investments
  • Real estate investing
  • Benefits and pensions
  • Group and invididual insurance
  • Information marketing
  • Association marketing

Don’t see yourself here? Keep in mind that I’m on the business side. But I'm a curious person, who's always learning. So if you like my style, get in touch.

What's my writing style?

On this site, I write in my own natural, conversational style. But for clients, I write in your voice. We'll figure that out beforehand. And if the writing style you need is way outside what I can do, I'll tell you so you don't waste your time.

What really motivates me (and why you should care)

Nurturing trust in business relationships is my biggest personal motivator. I’ve been working with some of my clients for almost a decade.

If we work together, you’ll notice small things at first. Me responding quickly. Listening. Being candid. Delivering by deadline. Being honest if I can't do something. Going above and beyond when you need it.

And having some fun along the way, too! How does that sound? Good so far?

Thanks for stopping by. Please check out the rest of my site. I've included lots of details to help you decide if I'm a fit.

Then if you’d like to chat, I’d be delighted to learn more about you and your business.

Ready to chat?


Where to next?

Connect now on LinkedIn – A sincere invitation to keep in touch. Five seconds – it's done!

Direct response copywriting services – I'm an AWAI Verified copywriter, a Dan Kennedy Certified Copywriter for Information Marketers. My style is conversational – with no icky hype.

Consulting services – I offer reasonably priced, flat-fee Critiques that can give you a fresh eye. Plus custom consulting as well.

Are we a fit? – This is a bit fun, a bit serious. Would we work together well? You tell me...