By the time you finish scrolling this page, you'll be crystal clear on whether or not I can help you.
So you know, I'm located near Toronto, Canada. But I've worked with clients all over. And no matter how we work together, I’ll deliver your copy in your unique voice. In a way that's simple, real – and human.
Are you a pro digital or direct marketer? A business that relies on direct web site sales or signups? Are you seeking a copywriter who can up your conversions?
If you’re at the stage where you have a product or service to sell. A list that’s a fit. Or a control to challenge… I can help. An aside, I live near Toronto, Canada. But I've worked with customers all over.
Yes please, measure me! My services include research and positioning. Plus writing the whole shebang from sign up to service:
B2B writing is less "salesy", but no less compelling. And it's well known for its technical products and long sales cycles. My services include evaluating how well you're connecting with your clients. Plus I can help you create:
Do you drop the ball on your follow-up? If so, you're leaving money on the table. I can help you create engaging, conversational emails that your best customers will look forward to.
What do you need?
I’m always learning. So if you don’t see what you need, please ask. It might be worth a chat... Contact me now
If you're a serious information marketer, you sell multi-layered products and services. Some online, some offline.
A copywriter that works for you must "get" that your selling universe is inter-connected.
So you not only need to convince prospects to sign up. But to “ascend” to more expensive products and services over time. And do so in your established voice, of course…
Copy for information marketers must sell directly. But it must also be woven throughout your products like this big ol' magnetic net. Always guiding your dear customer to making a greater investment with you.
On a personal note, I just love information marketing. It’s one of those industries that's huge, but under the radar. I sure didn't learn about it in my MBA. And it’s brilliant.
If you aren't an information marketer (yet) but are intrigued by this business, I suggest reading Robert Skrob's book Official Get Rich Guide to Information Marketing. It's a solid place to start.
About my name-drop of Dan Kennedy
Yes, I'm a Dan Kennedy Certified Copywriter for Info-Marketers. But it would be crazy to think that Dan is responsible for my work. To (understandably) protect himself, Dan requires me to prominently publish the following:
The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.
I’ve been a professional communication consultant since 1999. I’ve offered plain language writing and communication consulting services since 2006.
And the kind of plain language projects I have worked on are quite specific:
And to be candid, it's not always easy (though the results can be amazing).
I'm going to say something now that few consultants will say publicly.
Many companies may want their documents in plain language. But in many cases, there's a “we’ve done it this way forever” culture to overcome.
And some people are even threatened by the idea of plain language. As if it'll dumb down the message somehow. If you work for a big company, you know what I mean...
Long way of saying.
Yes, I do offer freelance plain language writing services. Absolutely. But mostly my clients these days are consulting firms.
Why? Because with most plain language projects, it's best to have more than one set of eyes.
I’d love to help. I cut my teeth in the consulting trenches, so I know your world. You can plug me in anywhere, from RFP to first draft to final review.
And you have a Monster of a document you need to tame for Mere Mortals, reach out. If I can help, I will. Or, I'll refer you to someone who can.
Who knows? Maybe I'll end up as one member of your plain language team...
When you work with a freelance writer, you don’t just call them up and say “go write”.
That’s a recipe for disaster.
That’s why I always require a dash of consulting with my writing services.
This is an essential step that I’ll build into your writing quote.
It's a way to get to know one another, yes.
It's a low cost way for you to limit your risk with me, absolutely. If we're not a fit, you can walk...
But it also makes sure we get going on the right foot. So that working together is seamless. And I create exactly what you need.
During our session, I might ask you about:
Of course, I’ll only ask questions that make sense for you. They'll vary depending on the type of writing you want. And there may be more or less than above.
This is where you’re not sure what you need next.
Or you know that it’s time to step back, get a fresh eye. See where your copy “gaps” are. Prioritize and plan.
For those who don’t know me, I don't just write.
When you hire me for strategic communication consulting, we’ll take a look at your big picture. Where you are today and where you want to go. The best practices in online selling that could get you there.
I'll help you put together a step-by-step plan to increase your signups and sales.
And attract more of your best customers.
Three peculiar things about me
1. I’m a recovering perfectionist. 2. I like unraveling complexity, and 3. If I can’t do a great job for you, I’ll turn down the work. So don’t wonder. If you sincerely like what I’m doing here, but aren’t sure… just ask.
When you hire me for writing or consulting services, there are other things I can help you with too. Here’s a peek.
Need some keyword research or SEO optimization? Need some SEO writing that doesn’t sound like a repetitious fool wrote it? I can get it done. I’ve had two SEO-optimized web sites myself and have attracted more than 5,000 subscribers in a small, obscure market. Without paying one red cent for advertising. Should more of your customers be finding you online? You tell me…
I’m not an HTML expert, but I know just enough to be dangerous (and make changes to your pages without mucking up the code). I also work with a trusted web programmer who is an expert. And can deliver your copy ready to go in .html. Tickety boo.
I’ve been involved in every area of communications work, so I can take your copy as far as you want me to go. If you want me to hand off your copy, and you run with it - fab. And if you want me to work with your designers and make sure it’s laid out (in web or print) for the best possible response. Proofed and ready to flip the switch – I can get it done.
Want me to take care of the design as well? I will happily work with your designer to layout your copy, in your existing sales page templates. Or, I can coordinate with a trusted designer to your copy out using the proven principles of direct response design. Note that I’m not an expert in DM design – but I get the basics. With your past projects to study and some direction – I’m good.
Over the years, I’ve managed communication projects with many moving parts. I’ve slaved over RFPs. Created $100K quotes on spreadsheets. I’ve done project management. I’ve shown up in person at printer to check proofs in the middle of the night. Good times. However, I’ve gotta be honest. My love is for the writing and consulting. But if I can offer relief to a favourite, overwhelmed client by taking the reigns (for a time), I’m happy to do so.
So you know, I don’t write for the following:
- Consumer goods, beauty, celebrity, health and fitness, or multi-level-marketing (MLM) copy
- Branding copy, tag lines, marketing copy that doesn't sell directly
- Traditional “here’s who we are and what we do” brochures that don't sell directly
- Super duper technical writing, such as equipment manuals or software instructions
- Corporate communications, investor relations, press releases
- Blog articles, magazine articles, newsletters, content marketing (unless part of a larger project, then maybe)
- Anything that’s “grey or black hat” – you know who you are.
Consider signing up at my home page. That way, I won't fall off your radar. And you'll be politely notified when I have more to share.