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You need copy. The way you sell using words.
You want to speak directly to your best customers.
You want to your message to be crystal-clear.
But your existing copy just isn't cutting it.
It's time for a change.
You're just not sure where to start. Or who can help.
Hypey, huckster sales copy isn’t for you.
And neither is mind-numbing Corporate Speak.
Good so far?
Now imagine your best customer. Their beliefs, dreams… world.
They want a company who gets them.
Who will be straight with them.
They want to do business with someone they can trust.
My Writing Mantra
Simplify. Get real. Be More Human.
I’m Karen M. Black, MBA, plain language consultant and direct response copywriter. A Canadian, working near Toronto. And the creator of Extra Sensory Selling.
For two decades, I’ve unravelled complex forms and documents as a plain language writer and consultant in the benefit and pension, insurance, B2B, and financial industries. I’ve had the pleasure of working with world-class companies and communication consultancies in Canada and the United States.
I'm also an AWAI Verified direct response copywriter. A student of AWAI's Secrets of Writing Blockbuster Financial Market Controls. And I get the needs of large information marketers.
What this means is that I can help you clearly articulate your message. Demonstrate your difference. And create sales copy that not only sells – but builds trust.
When you sign up, you’ll be asked to confirm your email so I know it's really you. I hate spam, too...