Information marketers

I work with ambitious information marketers who sell B2B, financial or insurance products and services. Like books, info-products, coaching, events...and more.

Need a copywriter who "gets" information marketing?

If you're an information marketer, you manage lots of moving parts. You may be The Owner. You may also be The Brand. Teaching other professionals how to be successful – like you.

You not only need to convince leads to sign-up and buy. But to “ascend” to more expensive products and services over time.

Personally, integrity is also important to you. You're not into hypey, hard-sell copy. You're interested in sales, of course. But also building trust.

A copywriter you successfully work with must be able to write in your voice, in a compelling, authentic way. Plus understand that your selling universe is inter-connected.

Your product “ascension” might look something like this:
  • Sign up for a free newsletter
  • Buy a $19 book
  • Buy a $247 information product
  • Apply for a VIP strategy session
  • Join group coaching for $497 / month
  • Attend a $2,497 event
  • Join an exclusive $50,000 or $100,000 “platinum” coaching group
  • License a proprietary sales, investing or coaching approach, or
  • Buy a franchise.
Sound about right so far? Here's the secret...

Your copy must not only connect and convert on your sales page. But it must also be woven throughout your products like this big ol' magnetic net.

Always guiding your dear customer to make a greater investment with you… all the way up the chain. Or rather - to the cap on the pyramid.

A big copywriting problem you face...

There are lots of copywriters out there. Only a few are trained in direct response copywriting. Fewer of those in business. And even fewer understand how to structure and write copy for large information marketers.

How I can help

I'm an AWAI Verified direct response copywriter, with an MBA and business background. I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.

I can help you research, plan and write authentic copy that sells. Plus create the content that you deliver to your customers when they sign-up or buy.

Here are a few things that make me a bit different
  • I'm not only familiar with information marketing. I also have 20 years experience as a plain language consultant. Which means I'm good at simplifying complex information.
  • You a coach? I understand your business. I participated in a year-long Platinum coaching Program with multi-million dollar coach Kendall Summerhawk.
  • I've published two books in the spiritual and self-growth niche (my passion projects). What this means is that my understanding of the human condition isn't about memorizing a list of emotional triggers. For me, it's about being real.
  • Extra Sensory Selling is about attracting the right leads for your business. And turning them into paying customers.

My experience at-a-glance

I work at home an hour from Toronto, Canada. But I've worked with clients in Canada and the United States. And if you're outside North America, it's not a problem.

  • MBA from the Rotman School of Management in Toronto, Canada
  • Dan Kennedy Certified Copywriter for Info-Marketers
  • AWAI Verified direct response copywriter
  • Student of AWAI's Secrets of Writing Blockbuster Financial Market Controls
  • Plain language consultant since 1999 (I unravel Monster documents for Mere Mortals)
  • B2B, financial, insurance specialty. The technical stuff.

About my Dan Kennedy Trained Copywriter designation

Yes, I'm a Dan Kennedy Certified Copywriter for Info-Marketers. But it would be crazy to think that Dan is responsible for my work. To (understandably) protect himself, Dan requires me to prominently publish the following:

The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement

Industries I’m familiar with

I've been writing for the B2B, financial and insurance industries since the mid-90's. I've been a professional communication consultant since 1999. Freelance since 2006.

I'm a quick study, and a curious person who's always learning. I'm especially familiar with:

  • B2B sales More for B2B marketers
  • Professional services
  • Financial planning
  • Coaching
  • Insurance
  • Real estate
  • Benefits and pensions
  • Association marketing

Don’t see yourself here? Keep in mind that I’m on the business side. But I'm a curious person, who's always learning. So if you think there's a connection with what you do, get in touch. Testimonials

What's my writing style?

On this site, I write in my own natural, conversational style. But for you, I'd write in your voice. If what you need is not a match with my style, I'll tell you so you don't waste your time.

What really motivates me (and why you should care)

Nurturing trust in business relationships is my biggest personal motivator. I’ve been working with some of my clients for almost a decade.

If we work together, you’ll notice small things at first. Me responding quickly. Listening. Being candid. Delivering by deadline. Being honest if I can't do something. Going above and beyond when you need it.

And having some fun along the way, too!

Thanks for stopping by. Consider checking out the rest of my site. I've included lots of details to help you decide if we'd be a fit or not. If you’d like to chat one day, I’d be delighted to learn more about you and your business.

What's on your mind?


Are you A Rebel With a Cause Entrepreneur? Do you sell a new, or innovative product that needs clear, persuasive copy? True Confession: I love the leading edge.

Where to next?

Connect now on LinkedIn – A sincere invitation to keep in touch. Five seconds – it's done!

Direct response copywriting services – I'm an AWAI Verified copywriter, a Dan Kennedy Certified Copywriter for Information Marketers.

Consulting services – I offer reasonably priced, flat-fee Critiques that give you a fresh eye. Plus custom consulting to help you generate ideas and prioritize.

Are we a fit? – This page is a bit fun, a bit serious. Would we work together well? You tell me...