If you're an information marketer, you manage lots of moving parts. You may be The Owner. You may also be The Brand. Teaching other professionals how to be successful – like you.
You not only need to convince leads to sign-up and buy. But to “ascend” to more expensive products and services over time.
Personally, integrity is also important to you. You're not into hypey, hard-sell copy. You're interested in sales, of course. But also building trust.
A copywriter you successfully work with must be able to write in your voice, in a compelling, authentic way. Plus understand that your selling universe is inter-connected.
Your copy must not only connect and convert on your sales page. But it must also be woven throughout your products like this big ol' magnetic net.
Always guiding your dear customer to make a greater investment with you… all the way up the chain. Or rather - to the cap on the pyramid.
There are lots of copywriters out there. Only a few are trained in direct response copywriting. Fewer of those in business. And even fewer understand how to structure and write copy for large information marketers.
I'm an AWAI Verified direct response copywriter, with an MBA and business background. I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.
I can help you research, plan and write authentic copy that sells. Plus create the content that you deliver to your customers when they sign-up or buy.
I work at home an hour from Toronto, Canada. But I've worked with clients in Canada and the United States. And if you're outside North America, it's not a problem.
About my Dan Kennedy Trained Copywriter designation
Yes, I'm a Dan Kennedy Certified Copywriter for Info-Marketers. But it would be crazy to think that Dan is responsible for my work. To (understandably) protect himself, Dan requires me to prominently publish the following:
The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement
I've been writing for the B2B, financial and insurance industries since the mid-90's. I've been a professional communication consultant since 1999. Freelance since 2006.
I'm a quick study, and a curious person who's always learning. I'm especially familiar with:
Don’t see yourself here? Keep in mind that I’m on the business side. But I'm a curious person, who's always learning. So if you think there's a connection with what you do, get in touch.
What's my writing style?
On this site, I write in my own natural, conversational style. But for you, I'd write in your voice. If what you need is not a match with my style, I'll tell you so you don't waste your time.
Nurturing trust in business relationships is my biggest personal motivator. I’ve been working with some of my clients for almost a decade.
If we work together, you’ll notice small things at first. Me responding quickly. Listening. Being candid. Delivering by deadline. Being honest if I can't do something. Going above and beyond when you need it.
And having some fun along the way, too!
Thanks for stopping by. Consider checking out the rest of my site. I've included lots of details to help you decide if we'd be a fit or not. If you’d like to chat one day, I’d be delighted to learn more about you and your business.
Are you A Rebel With a Cause Entrepreneur? Do you sell a new, or innovative product that needs clear, persuasive copy? True Confession: I love the leading edge.
Connect now on LinkedIn – A sincere invitation to keep in touch. Five seconds – it's done!
Consulting services – I offer reasonably priced, flat-fee Critiques that give you a fresh eye. Plus custom consulting to help you generate ideas and prioritize.
Are we a fit? – This page is a bit fun, a bit serious. Would we work together well? You tell me...