B2B sales cycles are long. At first, you're one of many. Then if you do well, you're short-listed. At every stage, you're asked to provide detailed information about your business, tailored for different audiences.
You may need writing designed to generate leads, answer the RFP questions for a rigid vendor procurement department, present a compelling short-list presentation for a committee, or submit technical product specs to analysts.
And I can help you plan, write and re-purpose engaging sales copy for a variety of audiences:
Consulting doesn't have to be expensive. In fact, a bit of consulting can help you think through your options up front and potentially avoid mistakes.
Personally, I can't stnd Consultant Speak. I much prefer discussing your real issues - and offering concise, practical ideas you can act on.
A Sales Copy Critique might be all you need. Or if you're looking at broader changes, a B2B Sales “Suite” Critique might fit the bill.
Of course, I’ll only ask questions that make sense for you. They'll vary depending on what you've hired me for. And there may be more or less than above.
Three peculiar things about me
ONE: I’m a recovering perfectionist
TWO: I like unraveling complexity, and
THREE: If I can’t do a great job for you, I’ll turn down the work.
So don’t wonder.
If you're not sure if I can help… just ask. More on my consulting services.
I’ve worn a few hats over the years. When you hire me for copywriting or consulting services, there are other ways I can help, too:
So you know, I don’t do:
- Branding or marketing strategy (but if you’re clear on your difference, have a strategy and need help articulating it, I can help!)
- Heavy-duty technical writing, such as equipment manuals or software instructions
- Corporate communications, investor relations, press releases
- Social media marketing (except perhaps creating content as part of a larger project).
Connect now on LinkedIn – A sincere invitation to keep in touch. Five seconds – it's done!
How I work – Learn in detail how I work with clients: fees, work agreement, project approach and more.
Consulting services – Here's more on the reasonably priced flat-fee Critiques I offer, plus custom consulting.